Force 7: Create a Raving Fan Culture
The more value you are able to add to your customer’s life and experience, the more easily you’ll dominate the marketplace. Learn how to understand, anticipate and consistently fulfill the deepest needs of your clients to create fans who advocate on your behalf.
Force 8: Bonus - The Psychology of the Business Owner
Skill is a power that allows you to complete a goal, but psychology is the state that empowers you to create and maintain vision. Most people don’t realize that 80% of the time, the chokehold restricting growth around businesses of all sizes is the psychology of the leader.
Psychology trumps skill.
As Cyrille explains, you must break through your individual psychological blocks and shift your focus to tap into what will make you ultimately powerful and a force for achievement in any venture.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.